EBJ Business Achiever of the Week: Novinda Corp.

We conclude our weekly recognition of the 2013 EBJ Business Achievement Award winners by saluting Novinda Corp. (Denver, CO), winner of an award in the technology merit category for its development of Amended Silicates HgX, a non-carbon reagent that removes mercury from coal-fired power plant emissions, enabling utilities to comply with the EPA’s strict Mercury and Air Toxic Standards (MATS). This mineral-based product removes mercury via a chemical reaction, providing economic and environmental advantages unavailable with competing products. Amended Silicates was the first non-carbon reagent for mercury emission control in coal-fired generating units. As a non-carbon product, AS-HgX leaves fly ash pristine for reuse in manufacturing concrete, eliminating landfill burial of millions of tons of fly ash annually and providing an important revenue stream. Extensive laboratory testing and full-scale tests at 35 power plants helped refine the product and demonstrate its many benefits, including consistent compliance with MATS; a 90% smaller carbon footprint during manufacturing than carbon-based products; conversion of the mercury to mercuric sulfide, which doesn’t leach into the environment; mercury removal with two to three times the efficiency of competing products; and 25 to 50% operating cost savings and reduced operating expenses compared with carbon-based products.

For a full list of EBJ’s 2013 Business Achievement Award winners, please visit https://ebionline.org/business-achievement-awards. EBJ is now accepting nominations for 2014 Business Achievement Awards. To submit nominations, the deadline for which is December 12, please fill out the form available at https://ebionline.org/business-achievement-awards-nomination.